After six years of earnest restructuring by Newell, it appears that the fruits of their labor is upon them. The company grew organic sales 4.8%, the highest level in quite a long time. This drove the stock up over 8% on the day.
Newell was our favorite newsletter idea going into 2005. As usual, I am often early with our investment ideas. However, what is especially attractive about Newell is that it has a market capitalization of about $8 billion which is small compared to other well-recognized franchise name companies such as Coke ($100 billion) and P&G ($192 billion). While some might argue that the franchise names of Rubbermaid, Graco and Sharpie do not compare with that of Coke’s and P&G’s, however, in the 1980’s, Rubbermaid was viewed by the investment community as the Coke and P&G of its day.
What was interesting about today’s results is that Mark Ketchum, a former P&G executive, was able to so quickly turn sales around. When Ketchem took the job he emphasized the need to focus on what the customer wanted and then target those products with marketing dollars. It appears he is off to a nice start. If Newell can get the diverse group of business going, this could be a $45 to $50 stock in a few years. This run is just starting.
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